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Brand Lead
142103
Posted:
25th
March 2024
- 100000 EUR - 100000 EUR
- London, United Kingdom
- Permanent
Brand Lead
London - 2-3 times a week
Global Pharma
The Role:
This role is responsible for leading the creation and development of effective marketing strategies to maximise profitability, market share and growth outcomes, and delivering them with flawless execution. This role sits within the Neuroscience and Rare Diseases Business Unit and plays a pivotal leadership role within the team. This role is responsible for the business success of Neuroscience Brand and the direct people leadership of the marketing team including brand managers, digital executive and a field based clinical trainer. This critical leadership role will work in close collaboration with the Business Unit Head, Medical, Market Access, Sales and the broader cross-functional team members as part of a High Performing Team, leading the formation and driving the execution of the Neuroscience/ Rare disease strategy to deliver the UK revolution.
Main responsibilities:
• Leadership of the development and impeccable execution of the Neuroscience brand strategy revolutionising the position in neuroscience to become market leader
• Through development of strong customer facing relationships, and close collaboration with the sales team the Brand Lead will be able to anticipate opportunities and obstacles and act fast to respond to these external factors to the benefit of the brand
• Ensure focus and resource is appropriate to deliver the brand ambition of becoming market leader in the toxin market within the targeted time frame
• Drives market leader mindset within the marketing team and wider business unit Best in Industry Brand Leadership
• Lead the Neuroscience strategic thinking and brand development to ensure brand success within the UK ensuring strategic plan supports overall business objectives
• Ensure the marketing team are all seen as "brand champions" and the internal point of reference for all product-related queries.
• Continually benchmark performance, strategies and tactics against competitors and take proactive action where appropriate
• Lead the 3–5-year UK strategic plan and execute the 1-year Operational Plan in neuroscience for patients and the business driving collaboration from the wider business unit
Key Qualifications:
London - 2-3 times a week
Global Pharma
The Role:
This role is responsible for leading the creation and development of effective marketing strategies to maximise profitability, market share and growth outcomes, and delivering them with flawless execution. This role sits within the Neuroscience and Rare Diseases Business Unit and plays a pivotal leadership role within the team. This role is responsible for the business success of Neuroscience Brand and the direct people leadership of the marketing team including brand managers, digital executive and a field based clinical trainer. This critical leadership role will work in close collaboration with the Business Unit Head, Medical, Market Access, Sales and the broader cross-functional team members as part of a High Performing Team, leading the formation and driving the execution of the Neuroscience/ Rare disease strategy to deliver the UK revolution.
Main responsibilities:
• Leadership of the development and impeccable execution of the Neuroscience brand strategy revolutionising the position in neuroscience to become market leader
• Through development of strong customer facing relationships, and close collaboration with the sales team the Brand Lead will be able to anticipate opportunities and obstacles and act fast to respond to these external factors to the benefit of the brand
• Ensure focus and resource is appropriate to deliver the brand ambition of becoming market leader in the toxin market within the targeted time frame
• Drives market leader mindset within the marketing team and wider business unit Best in Industry Brand Leadership
• Lead the Neuroscience strategic thinking and brand development to ensure brand success within the UK ensuring strategic plan supports overall business objectives
• Ensure the marketing team are all seen as "brand champions" and the internal point of reference for all product-related queries.
• Continually benchmark performance, strategies and tactics against competitors and take proactive action where appropriate
• Lead the 3–5-year UK strategic plan and execute the 1-year Operational Plan in neuroscience for patients and the business driving collaboration from the wider business unit
Key Qualifications:
- Life science degree or similar.
- Significant marketing experience - ideally 5 - 10 years minimum in the pharmaceutical industry in a Brand Management role. Neuroscience is preferred but not required.
- Good understanding of the healthcare environment, pharmaceutical market place and the sales and marketing processes
- Excellent organisation, planning and management ability
- Excellent verbal, written and interpersonal communication skills
- Dynamic, proactive, business and results-focused
- Proven ability to analyse and make sound commercial decision
Laurie Watts
Lead Client Partner