Employer Branding: Hiring Top Talent in Life Sciences in the Social Media Age

5 min Minutes

The Life Sciences industry is at the forefront of innovation, making groundbreaking discover...

By Guest Author

sharing industry expertise

The Life Sciences industry is at the forefront of innovation, making groundbreaking discoveries that have a profound impact on global health. In this era of rapid scientific progress, attracting and retaining top talent for Life Sciences jobs is vital for organizations striving to excel in this thriving sector. 

The emergence of the social media age has transformed the way we communicate, connect, and, importantly, recruit. It has revolutionized the traditional methods of talent acquisition, allowing organizations to cast a wider net and connect with candidates globally. To thrive in this new landscape, Life Sciences companies must adapt and leverage the power of social media in their recruitment strategies.

In this guide, we’ll explore the impact of social media on Life Sciences recruitment, how social media can help companies shape their brand identity and key strategies for utilizing social media to attract high-caliber candidates. 

The Impact of Social Media on Life Sciences Recruitment 

The Life Sciences industry has undergone dramatic changes over the past few years, not least due to era-defining trends such as the rise of AI technology and the increased adoption of remote working. 

In order to compete in the fast-paced, ever-evolving world of Life Sciences, companies have to adapt their hiring strategies to attract the best and brightest talent. And in an era of transformative change, social media has emerged as an essential tool for businesses looking to reach a wider audience of potential candidates. 

Although traditional outreach methods like on-campus recruitment drives and in-person career fairs still have their place, a growing number of Life Sciences companies are turning to social media to connect with high-quality pharmaceutical, medical technology, and medical communications professionals. Leveraging social media is a particularly attractive strategy for hiring younger talent, with data from Zippia showing that 73% of job-seekers aged 18-34 found their last role via social media. 

If you are looking to attract the next generation of Life Sciences talent to ignite innovation and future-proof your organization, utilizing social media is a must. While there are a number of possible pitfalls with using social media for recruitment, such as the potential for bias, candidate privacy, and the time commitment involved, this digitally-driven method ultimately offers an array of advantages. 

Here are three key benefits of incorporating social media into your talent acquisition strategy: 

1. Increases Visibility 

Social media platforms like X (formerly Twitter) and LinkedIn allow businesses to make their brands more visible to a much larger audience. Not only does increased visibility provide companies with a wider talent network, but it also allows them to target candidates from a wide range of different backgrounds. 

Instilling these methods also means you’ll also be able to reach passive candidates who aren’t necessarily looking for a role but would be open to new opportunities. In fact, an enormous 85% of employers claim that social media helps them find passive job-seekers!

2. Facilitates Networking and Engagement Opportunities 

Any opportunity to interact with potential candidates personally and professionally is vital for companies looking to expand their talent pools. 

Social media is effective in facilitating networking and engagement opportunities, making it far easier for employers to discover active and passive candidates who suit their requirements. 

Sites like Facebook and X host a myriad of Life Sciences related groups, forums, networking events, and webinars where candidates and companies can make connections. 

3. Allows Companies to Showcase Expertise

Boosting your brand’s credibility and authority is crucial in achieving your recruitment goals, and social media platforms enable you to showcase your expertise. 

By sharing compelling, impactful content related to your industry and your unique success stories, you’ll be able to establish thought leadership and build public trust in your organization. 

If top-tier candidates see you offering interesting perspectives and insights on the industry, they’ll be more likely to want to join your organization when the opportunity arises. 

Can Social Media Benefit Employer Branding?  

Having a strong employer brand offers numerous advantages for companies looking to hire top talent, such as a greater chance of attracting the best professionals, reduced recruitment costs, and improved candidate quality. 

In an industry like Life Sciences, where the demand for outstanding candidates is far outpaced by the supply, it is crucial for companies to differentiate themselves and carve out a distinctive identity, and that’s why improving your employer branding is so incredibly important. 

So, what role can social media play in improving employer branding? 

If you want to shape your company’s image and reputation, social media platforms like Facebook, Twitter, and X can be extremely effective tools. They allow companies to publicly flaunt their greatest achievements, highlight workplace culture, and share job opportunities with a wide audience. 

Given the power of social media in strengthening employer branding, it is unsurprising that 76% of companies choose to communicate their employer brand primarily via social media platforms.

From emerging MedTech firms to multinational pharmaceutical companies, businesses of all sizes should dedicate time and resources to improving their employer branding strategies. With a unique and recognisable employer brand, your company will be well-positioned to get the most out of social media-driven recruitment. 

Here are our top tips for making your brand identity all the more appealing:  

  • Clearly outline what sets you apart from your rivals with a well-defined Unique Value Position (UVP)

  • Design a memorable logo that symbolizes your mission and core values 

  • Maintain consistency in your brand elements and messaging 

  • Craft a brand story that resonates with your audience

  • Use analytics tools to measure the results of your employer branding efforts

The increased adoption of social media for recruitment is a trend that shows no sign of slowing down any time soon. If you’d like to learn more about other trends that are shaping Life Science recruitment, head over to 5 Trends Shaping the Future of Life Science Recruitment. 

How to Leverage Social Media for Hiring Life Sciences Talent

An increasing number of companies are harnessing social media platforms to ensure that their job openings attract top talent. With a staggering 84% of organizations hiring candidates via social media, it is likely that businesses will continue to adopt this recruitment method for a long time to come. 

To gain an edge over the growing competition, Life Sciences companies must learn key strategies and techniques for attracting exceptional professionals via social media. 

As we explored earlier, creating an appealing employer brand is the first and most important step in any social media recruitment strategy, but what other techniques can you employ to attract high-quality professionals? 

1. Optimize Your Social Media Accounts

 A crucial part of your social media recruitment efforts is optimizing your accounts. At the start of this process, you should choose which platforms your target audience uses. While having an account on sites specifically designed for talent recruitment, like LinkedIn, is certainly a wise step, creating and maintaining accounts on other platforms like Facebook and X can also be valuable. Although these platforms aren’t solely for recruitment, they nonetheless allow you to connect with people who may be suitable for your roles. 

Once you have established which platforms to utilize, you should pour your efforts into optimizing your profiles. The overarching goal should be to ensure that they are as complete and informative as possible, featuring your business name, logo, website address, and contact details. 

With that said, your bio should be short, succinct, and reflective of your brand identity. Linking to your careers page is also a must, so be sure that there are plenty of opportunities for the user to click them!

3. Share Engaging Content  

Research shows that companies that showcase their culture, values, and achievements are more likely to attract top-tier candidates. In fact, businesses that use social media for recruiting have reported a 50% increase in the quality of candidates, an eye-catching figure that highlights why adopting a successful social media strategy is so valuable. 

With regards to sharing engaging content, your main goal should be to inspire candidates and get them interested in your brand story. There are many way to this, including employee testimonials and behind-the-scenes content, which are particularly effective, offering insights into a company’s working environment and culture. On top of that, highlighting your achievements and milestones is a great way to get your brand noticed and respected by the professionals you wish to attract. 

But aside from promoting your company, posting educational content demonstrates your industry expertise. For instance, if you are in the pharmaceutical industry, you could post a blog that sheds light on the top technological trends affecting the drug development process. 

And lastly, don’t forget that frequency and consistency are key, so ensure that you share content regularly and keep your messaging consistent across all posts. 

4. Post Compelling Job Ads on Your Platforms

If you have followed the first two steps to the letter, you can feel confident that you’ll have built up a following of suitable candidates for your organization by the time you advertise your job openings. 

To convince talent that they should join your company, you should create compelling job postings that clearly outline the requirements and responsibilities and communicate what it’s like to work for your business. 

Each posting should start with an attention-grabbing summary that highlights the position's duties and what makes it rewarding. When it comes to laying out the roles and responsibilities of the position, make sure to use bullet points and subheadings for clarity. Other key tips to bear in mind include using inclusive language, detailing the various benefits and perks, and highlighting career development opportunities. 

Once you have crafted a well-written job ad, it’s time to upload it to your social media platforms. Make sure to keep the post short and clear, and use engaging language and visuals to catch the attention of your potential applicants. 

A useful strategy to adopt for spreading the word about your Life Sciences jobs is employee advocacy. By asking your employees to share your job posting on their own social media accounts, news of your vacant position is more likely to reach top talent. 

Key Takeaways 

The impact of social media on Life Sciences recruitment cannot be overstated. As the industry continues to evolve at a rapid pace, adapting to the changing landscape of talent acquisition is essential for companies striving to stay at the forefront of innovation. Social media provides a powerful avenue for shaping a strong employer brand and attracting exceptional professionals to drive progress in the Life Sciences sector.

As the trend of using social media for recruitment continues to grow, it's imperative for Life Sciences companies to stay informed and adapt their strategies accordingly. By harnessing the power of social media, you can not only attract the right candidates but also position your organization as a leader within the dynamic Life Sciences landscape. 

Sourcing Exceptional Candidates for Life Science Jobs 

At Meet, we have been sourcing the best and brightest professionals within Life Sciences for many years. Whether you run a large, influential pharmaceutical company or an emerging MedTech brand, our consultants have the expertise to provide you with candidates with the skills you need to drive success at your organization. 

We offer a selection of industry-leading recruitment services designed to ensure that you make the right appointments for your permanent, temporary, and contract roles. If you have any questions about how we can support you, reach out to us today to speak with one of our expert consultants. 

Book in a call with one of the team about your hiring needs.

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