Brand Manager OTC

About the Role: Our client, a leading provider of over-the-counter (OTC) products, is seeking a talented Data-Driven Brand Marketeer to join their dynamic marketing team. This role is perfect for an individual who thrives on data analytics and has a passion for using insights to drive brand strategy and market growth.

Key Responsibilities:

• Brand Strategy Development: Craft and implement data-driven brand marketing strategies based on comprehensive data analysis and consumer insights.
• Market Analysis: Conduct thorough market trend, consumer behavior, and competitive landscape analyses to identify growth opportunities.
• Campaign Management: Create, execute, and monitor marketing campaigns across various channels including digital, social media, and traditional platforms.
• Performance Analytics: Utilize key metrics and analytics tools to evaluate campaign performance and provide actionable insights for continuous improvement.
• Cross-Functional Collaboration: Work closely with product development, sales, and digital marketing teams to ensure cohesive brand messaging and strategy alignment.
• Research & Surveys: Perform market research and conduct consumer surveys to gather data for informed decision-making.
• Budget Management: Oversee the marketing budget, ensuring efficient resource allocation and maximizing ROI.
• Industry Trends: Stay up-to-date with industry trends, best practices, and emerging technologies to maintain a competitive edge.

Qualifications:

• Bachelor’s degree in Marketing, Business, Data Analytics, or a related field. MBA is a plus.
• Proven experience as a Brand Marketeer or similar role, ideally within the OTC or healthcare industry.
• Strong analytical skills with the ability to interpret complex data and transform it into actionable marketing strategies.
• Proficiency in data analytics tools and software such as Google Analytics, Tableau, or similar.
• Excellent understanding of digital marketing channels and techniques.
• Strong project management skills with the ability to manage multiple campaigns simultaneously.
• Exceptional communication and interpersonal skills.
• Creative mindset with a passion for innovation and continuous improvement.

What’s on Offer:

• Competitive salary and benefits package.
• Opportunity to work in a dynamic and growing industry.
• Supportive and collaborative work environment.
• Professional development and growth opportunities.