Job Title: Director of Engagement Strategy
Location: Pennsylvania, USA
Are you a strategic thinker with a passion for healthcare marketing? Do you have a track record of developing and executing comprehensive engagement strategies that drive positive interactions for healthcare clients? If so, we want to hear from you! My client is seeking a talented and experienced professional to join our team as the Director of Engagement Strategy.
Position Overview: As the Director of Engagement Strategy, you will be a key member of our Strategy team, responsible for driving the go-to-market brand marketing ecosystem design for our healthcare clients. This includes audience identification and targeting, channel mix and focus, communication mapping, and performance optimization. The role requires a deep understanding of Healthcare Professional (HCP) behaviors, excellent communication skills, and a proven track record of successful engagement strategies.
- Develop and execute comprehensive engagement strategies for healthcare clients, focusing on changing behavior and enhancing customer engagement.
- Navigate and manage the nuances of brand and customer audiences to deliver impactful and effective strategies.
- Collaborate with cross-functional teams to ensure alignment between strategy, creative, and execution.
- Analyze market opportunities and challenges to develop detail-oriented strategies that deliver meaningful impact for client brands.
- Stay abreast of industry trends, competitor activities, and emerging technologies to inform and enhance engagement strategies.
- 5-6 years of experience in healthcare advertising.
- Proven track record of developing and executing successful engagement strategies in the healthcare industry.
- Deep understanding of Healthcare Professional (HCP) behaviors and the dynamics of the healthcare market.
- Excellent communication skills, both written and verbal.
- Strong analytical and problem-solving skills.
- Ability to collaborate effectively with cross-functional teams.
- Holistic thinking and the ability to break down larger market opportunities and challenges into detail-oriented strategies.
How to Apply: If you are a strategic thinker with a passion for healthcare marketing and meet the qualifications outlined above, we invite you to submit your resume to firstname.lastname@example.org
Join us in making a meaningful impact on healthcare marketing and driving positive interactions for our clients!