Director of Engagement Strategy - Healthcare Advertising - Tri-State Area, Remote

139637
  • 140000 USD - 160000 USD
  • New York, United States
  • Permanent

Job Title: Director of Engagement Strategy

Location: Pennsylvania, USA

Are you a strategic thinker with a passion for healthcare marketing? Do you have a track record of developing and executing comprehensive engagement strategies that drive positive interactions for healthcare clients? If so, we want to hear from you! My client is seeking a talented and experienced professional to join our team as the Director of Engagement Strategy.

Position Overview: As the Director of Engagement Strategy, you will be a key member of our Strategy team, responsible for driving the go-to-market brand marketing ecosystem design for our healthcare clients. This includes audience identification and targeting, channel mix and focus, communication mapping, and performance optimization. The role requires a deep understanding of Healthcare Professional (HCP) behaviors, excellent communication skills, and a proven track record of successful engagement strategies.

Responsibilities:

  • Develop and execute comprehensive engagement strategies for healthcare clients, focusing on changing behavior and enhancing customer engagement.
  • Navigate and manage the nuances of brand and customer audiences to deliver impactful and effective strategies.
  • Collaborate with cross-functional teams to ensure alignment between strategy, creative, and execution.
  • Analyze market opportunities and challenges to develop detail-oriented strategies that deliver meaningful impact for client brands.
  • Stay abreast of industry trends, competitor activities, and emerging technologies to inform and enhance engagement strategies.

Qualifications:

  • 5-6 years of experience in healthcare advertising.
  • Proven track record of developing and executing successful engagement strategies in the healthcare industry.
  • Deep understanding of Healthcare Professional (HCP) behaviors and the dynamics of the healthcare market.
  • Excellent communication skills, both written and verbal.
  • Strong analytical and problem-solving skills.
  • Ability to collaborate effectively with cross-functional teams.
  • Holistic thinking and the ability to break down larger market opportunities and challenges into detail-oriented strategies.

How to Apply: If you are a strategic thinker with a passion for healthcare marketing and meet the qualifications outlined above, we invite you to submit your resume to lily.butt@peoplewithchemistry.com

Join us in making a meaningful impact on healthcare marketing and driving positive interactions for our clients!

Kayleigh Besnecker Senior Recruiter

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