Associate Director of Marketing

  • 170000 USD - 170000 USD
  • Redwood City, United States
  • Permanent

Responsibilities & Goals:

1. Strategic Marketing:

  • Own strategic marketing plans to drive product awareness, engagement, and revenue.
  • Develop comprehensive plans for launching new products and services

2. Customer and KOL Relationship Management:

  • Identify, engage, and foster relationships with KOLs.
  • Collaborate with KOLs on product feedback, publications, and engagement with our events such as webinars, roadshows, and conferences.

3. Messaging and Positioning:

  • Create and manage messaging and positioning for the product Suite, including internal message maps, customer personas, and other documentation.
  • Ensure consistent messaging is used in external facing assets such as whitepapers, websites, and sales collateral.

4. Product Expertise and Scientific Communications:

  • Develop a publication and technical collaboration strategy aligned with company priorities.
  • Work closely with customers and internal stakeholders to exemplify applications of our technology through peer-reviewed publications.

Background & Qualifications:

  • 8+ years of relevant Life Sciences product marketing or relevant experience; Masters / Ph.D. preferred
  • Demonstrated experience with building and maintaining relationships with KOLs and driving impactful collaborations
  • Solid technical understanding of proteomics and proteogenomic technologies; LC-MS experience preferred
  • Experience developing effective messaging and positioning for complex technologies in rapidly developing markets
Lauren Lanesey Senior Recruiter

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