Associate Director of Marketing

138938
  • 170000 USD - 170000 USD
  • Redwood City, United States
  • Permanent

Responsibilities & Goals:

1. Strategic Marketing:

  • Own strategic marketing plans to drive product awareness, engagement, and revenue.
  • Develop comprehensive plans for launching new products and services

2. Customer and KOL Relationship Management:

  • Identify, engage, and foster relationships with KOLs.
  • Collaborate with KOLs on product feedback, publications, and engagement with our events such as webinars, roadshows, and conferences.

3. Messaging and Positioning:

  • Create and manage messaging and positioning for the product Suite, including internal message maps, customer personas, and other documentation.
  • Ensure consistent messaging is used in external facing assets such as whitepapers, websites, and sales collateral.

4. Product Expertise and Scientific Communications:

  • Develop a publication and technical collaboration strategy aligned with company priorities.
  • Work closely with customers and internal stakeholders to exemplify applications of our technology through peer-reviewed publications.

Background & Qualifications:

  • 8+ years of relevant Life Sciences product marketing or relevant experience; Masters / Ph.D. preferred
  • Demonstrated experience with building and maintaining relationships with KOLs and driving impactful collaborations
  • Solid technical understanding of proteomics and proteogenomic technologies; LC-MS experience preferred
  • Experience developing effective messaging and positioning for complex technologies in rapidly developing markets
Lauren Lanesey Senior Recruiter

Apply for this role

Not registered? Create your account or if you already have an account? Sign in here

Meet Recruitment 2022. Meet Recruitment Ltd., Meet Recruitment Inc. and Meet Personalberatung GmbH are all subsidiaries of Meet Group (No. 13556131) a company registered in England and Wales at Irongate House, 22-30 Dukes Place, London, EC3A 7LP.
Site by Venn