I’m Ben, the Head of Marketing here at Meet. I manage the 'Meet' brand and people's perception of the business. As one of the fastest growing industries in both the UK and the USA, there is plenty of competition between Recruitment agencies. Consequently, Marketing has become incredibly significant in attracting candidates and clients to work with us, as well as being critical for internal hiring. We have so much to 'shout' about here at Meet and it's my responsibility to get our message across to everyone in our industry!
My role also encompasses managing the technology, processes and analytics which aid the recruiter’s visibility. I've got a firm belief that recruitment is marketing. At Meet we are unique in the way we view many of our sales tools as marketing tools too, maximising their use and keep our brand at the core of everything we do.